Lovie’s x altwood

This collaborative space, dreamed up in 2018, was a true labor of love. ALTWOOD partnered with friend and fellow innovator Alicia Arranz, founder of Lovie’s Salon - an already-thriving business. Lovie’s x ALTWOOD was created to support the growing customer base of a modern salon in a resort town where ALTWOOD could continue to unfold and reach new eyes. This project was a complete gut-job, and all details were designed, constructed, and installed by me. The core of inspiration came from the concept of expansion; to create a retail experience where it had not yet existed, and to push the aesthetic boundaries of how we expect a salon to look and feel.